WHAT’S ON MY DESK
apt613.ca: various posts
rabble.ca: various posts
amplifying an urgent call for sponsors
Operation Sponsor Surge
To help this campaign find new sponsors for approved and travel-ready refugees waiting to come to Canada, I joined forces with Siena Consulting to design a strategic communications strategy, including digital & offline engagement, social media, and media relations plans.
engaging a new coalition
Regina’s Campaign for Grade-Level Reading
I have been invited by United Way Regina – a coordinating member of a new community-wide initiative to improve childhood literacy – to ensure a growing circle of interested parties is inclusive and that stakeholders have opportunities for meaningful involvement. After crafting a strategic engagement plan, I am now leading such activities as interviews, surveys, and focus groups over summer 2018.
helping a municipality better engage residents
While spearheading the development of the City of Regina’s first official Public Engagement Strategy, I led engagement and communications for the Railyard Renewal Project and 2016 municipal & school board elections, and consultations on street & park naming guidelines and outdoor smoking, among others.
a new look and voice
Canadian Centre for International Justice
I helped breathe new life into the image and voice of this small but mighty NGO, leading a branding refresh, digital audit and overhaul, fundraising content, and social media choreography/implementation. I also produced a series of multimedia stories featuring survivors of torture as part of a new engagement strategy.
strong identity for a new social enterprise
The Philippe Kirsch Institute
As it prepared to launch, I led the development of all communications aspects for this plucky organization: branding, strategic communications planning, messaging, copywriting, and social media.
engaging tools for young women
Think Big Start Small
In collaboration with design studio The Public on this innovative project for YWCA Canada, I imagined and wrote this popular toolkit & related copy. The online resource is widely used by youth across Canada since its release.
new life for an academic congress
Women’s Worlds 2011
When this recurring global gathering announced it was coming to Canada, I was invited to lead its communications strategy, including verbisual identity, website & registration, digital & marcomm materials, conference program, and multimedia products. Participants and leaders agreed we set a new bar for how feminist gatherings communicate.